Explore our blog for insights on digital marketing strategy, easy to follow tips to optimise your digital presence, and updates on global and Australian digital trends.
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Best practice marketing involves a combination of activity aimed at building a brand, and activity aimed at driving a direct response from the consumer. These two aspects are often referred to as brand and performance marketing. Brand marketing focuses on long-term goals and involves activities that enhance brand awareness, equity, and emotional connection. Performance marketing…
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Search Engine Optimisation (SEO) is one of the key foundations of digital marketing. If you want to grow your visibility online and drive search traffic to your website, understanding the fundamentals of SEO is crucial. At Distilled Precision, we aim to simplify the complex world of digital marketing, so this guide focusses on the SEO…
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A UTM parameter is a piece of text added to the end of a URL which lets you see how many visits your website has received as a result of specific marketing activity. The text is included in something called a query string which can be identified by a question mark in the URL, followed…
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Most small businesses spend most of their time focusing on the day to day operations, and find it hard to carve out time to focus on marketing and growing their business. It’s even harder to find time to learn the various facets of digital marketing and understand what are the fundamental basics of digital marketing…