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The Distilled Precision digital marketing course is delivered via email in easy to digest lessons, and distills the complexities of digital marketing into the key factors you need to understand to take your digital marketing to the next level.

1. Long and short term digital marketing strategy.

Learn the fundamental concepts required to build a digital marketing strategy to meet your long and short term objectives. Gain insights into brand metrics, and how to fill your sales funnel for maximum impact.

2. Making the most of the digital channels you already own.

Learn the importance of making best use of your owned channels. Find out how to use Search Engine Optimisation and social media to be findable online, and how to best engage with your potential customers via social media and email.

3. Building a brand online.

Learn the importance of brand building, and how you can use digital marketing to build awareness and salience of your brand. Understand how to plan brand advertising, including concepts such as reach, frequency, and ad impressions to drive lasting connections with your target audience.

4. Generating sales.

Learn how to find people who are in the market for your product and drive them to your website to generate sales. Explore metrics such as CPC and CPA, and learn how to calculate your return on ad spend. This module also covers the use of retargeting to reach potential customers who are already primed for conversion.

5. The importance of data.

Learn how to use web analytics and data to both measure and maximise the effectiveness of your digital marketing activity. This module will teach you all you need to know about web analytics platforms such as Google Analytics, including initial set up and how to use them to understand what’s happening when people visit your website.